11 May Why Should You Run A Data Driven Marketing Campaign?
With the advent of the internet, information or data is everywhere. You need data and there are various tools that help you find what you want. Data-driven marketing campaigns are the campaigns that are based on the analysis of data from consumers or about them. Digital marketing has been making a huge impact when paired with data driven strategies. Marketers are busy spending their time collecting relevant data owing to the benefits offered by data-driven campaigns. Listed here are some reasons why you should run a data-driven marketing campaign.
Advantages of data-driven marketing campaigns
- Quicker results
Marketers today rely on data-driven marketing which ensures quicker results for the tactics used. Access to the right kind of data helps them optimise their campaigns quickly. It is found that such marketing campaigns don’t take months to produce results such as SEO services. The results are visible in a few weeks.
- Development of improved products
Studies on product failure show that not properly understanding the market is the biggest reason why a product does not work. With data-driven marketing campaigns, the rate of product failure has been drastically reduced. The data about the target audience is readily available to the marketers which make it easy for them to develop products that suit their interests.
- Marketing automation
Recent years have seen many brands making use of different marketing automation platforms to taste success faster. Marketing automation involves automating the tasks like sending email campaigns, social media alerts and similar actions to make them easier. By using this method, it is possible to know the preferences of the customers and build a strong relationship with them. With automation, the users get opportunities to have a different user experience, the way they want it.
- Better customer experience
Data-driven marketing improves the customer experience and makes customers come back to you again. The marketing techniques use customer satisfaction surveys to find out the areas they need to improve. It is important when you introduce a new product to the market to do proper research about customer expectations.
- Profitable business in every marketing channel
Marketing channels like AdWords and Facebook need different marketing strategies to close sales. Data-driven marketing helps you identify these strategies. You can find out which days and what hours more customers are using a particular channel and then set up campaigns accordingly. It is also possible to find out how conversion rates change with passing days and how long to run the campaigns.
The vast information available online about consumers is regularly used by marketers to take important decisions about different campaigns. As a result, the campaigns are highly targeted which create a better impact on the consumers and thereby increase profitable conversations. The key lies in accessing the right data and utilizing it effectively to profit the business.